Dell Corporation was founded and established by Michael Dell in 1984. Dell is responsible for providing a vast variety of computers and peripherals ranging from individual customers to major corporations. Dell ranks 2nd when it comes to manufacturing personal computers in the United States and 3rd in the world. Dell also has various manufacturing plants throughout the world, making it a powerhouse in the computer sector.


Dell has many factors that drive the company forward. One is there ability to provide customers the most newest technology at the lowest prices and providing that product in a faster way than the competition. Dells factory direct method makes this possible by cutting out the middleman and implementing the direct selling method. This is Dells bread and butter and it has caused Dells revenues to grow in the billions of dollars worldwide.

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But even with their successful track record, Dell also faces many considerable changes that are known to affect the computer industry. Short product life cycles and constantly changing technology make products obsolete in a very quick time span. Dell contends with this problem by offering customers standard technology. By offering customers with up to date and high value products, Dell believes it is giving the customer what they want.
The internet has also played a significant role in Dells success. Dells website has allowed customers to customize their computers to fit their specific needs. Dells efficient distribution method makes it very easy to produce and deliver to its customers in the fastest, most efficient way possible.


Another contributing factor to Dells success is something that most consumers dont see. Its the way Dell is managed from the top, all the way down. Michael Dell is very much in control of the company he helped build. He wants to hear other viewpoints and ideas. He wants his staff to question everything and test their superiors. He believes in everyone being responsible for their own actions. He believes in saving money by whatever means necessary. If it takes too long to earn a profit, then the project gets pulled.
Dells very hands on approach have made the company very successful over the years. Besides being conscious to its customers needs, Dell also focuses on its employees needs as well. Employees want to feel valued and believe that what they have to say matters and will be taken into consideration and Dell adopts that type of work culture into its way of doing business externally and internally.